Growth of a Hotel String via Globalization

Kempinski Accommodations S. A.

Subject: Summary of Hospitality

Group: PGDO

Pupils: Valentina Domenyuk (dova030690)

Jelena Hrulova (hrje250583)

Ryan Lin (litz080588)

Cindy Pai (pape310888)

Eddie Yang (yach110882)

Phrase count: 6540

Lecturer: They would. Bayne

Desk of Content material

Introduction3

History3

Management Board6

Brand Philosophy7

Corporate Interpersonal Responsibility7

Kempinski's goal8

Awards9

Different Kempinski's logos10

Distinctive properties11

Related Industry14

Luxurious residence devices for rent14

Luxury residences for sale14

Segmentation16

The latest Business Activities19

Kempinski business model19

Kempinski as a member of worldwide Hotel Alliance20

Kempinski DNA23

Implementation of Infor10 Business Performance Management25

Partners26

Competitors29

Latest media articles30

Kempinski to open 5 new GCC hotels by simply 201230

Kempinski Hotels to deal with a New Five-star Resort Lodge in The southern part of Russia31

Kempinski: the Best Model of 201131

Advertising and marketing examples33

Bibliography35

Introduction

Kempinski, Europe's most well-known luxury motel management business, has a various and worldwide portfolio. Kempinski Hotels H. A. can be an independent Switzerland delisted joint-stock company. It is involved in a number of luxury lodge and hospitality related businesses, including conference, catering and hotel supplies. And Kempinski was one of the primary to enter the developing marketplace of totally serviced houses during the nineties. Kempinski Hotels now is the owner of and works an international portfolio of 68 hotels. Another 39 hotels are either under final development or construction in Europe, the center East, The african continent, Asia. Kempinski is also a part of the Global Hotel Connections.

History

The company we understand today as Kempinski Hotels' began in 1897 as Hotelbetriebs-Aktiengesellschaft in Berlin. In the turn of the century, the first grand hotels were built in Germany's largest metropolitan areas and several of the belonged to the Hotelbetriebs-Aktiengesellschaft in order to was founded. At the same time, M. Kempinski & Company. was founded simply by Moritz Kempinski and designed in parallel, finally getting acquired by the Hotelbetriebs-Aktiengesellschaft in 1953. Berthold Kempinski was created on March 10, 1843, in Raschkow in Posen (formerly a province of Prussia, great known as Poland). He was one of two sons. In 1862, his brother, Moritz, opened an expert wine store in Breslau, called Meters. Kempinski & Co, which will Berthold signed up with two years later on. They worked well hard at their venture together and ten years later on, in 1872, Berthold wonderful wife, Helene, moved to Duessseldorf and opened up a wine beverage shop within the same brand, which they soon expanded right into a restaurant with rooms. In 1889, Berhold opened a restaurant in the Leipziger Strasse with a lot of dining bedrooms, the biggest cafe in Munich at this time. When ever Berthold retired, the company became Richard's (his son in law), although the name was retained. Berthold Kempinski perished on March 14, 1910, and was therefore spared from the occasions to follow. Until the First Community War Richard, who right now owned the company, had were able to build a significant real estate complicated revolving around his gastronomical business. Throughout the First Globe War, the company ran effortlessly and after the war, Rich even managed to buy his own production-centers. Then, because the KurfГјrstendamm Street started to enjoy more popularity, Richard bought and managed a restaurant in Kudamm 27 (the treat where to this kind of date, the Kempinski Motel Bristol happily stands). In 1928 M. Kempinski & Co. likewise took over the management in the Haus Vaterland' on Potsdamer Square and introduced a sensational fresh concept - entertainment gastronomy which Munich had not viewed before. Following success, yet , came sadness. In 1937, Richard Unger and his family emigrated towards the United States of America to escape the battle. Unfortunately, the Restaurant at KurfГјrstendamm...

Bibliography: BDO Krauts (umgangssprachlich) Warwntreuhand. (2011). Kempinski Aktiengesellschaft. Berlin: Unternehmens-Register.

EHOTELIER. COM PTY LIMITED. (2011, Feb . 17). Kempinski is Best Brand of 2011. Retrieved November twenty, 2011, from Ehotelier. com: http://ehotelier.com/hospitality-news/item.php?id=D20364_0_11_0_M

Hoovers, A D& B firm

Hotels on the planet. (n. d. ). Kempinski. Retrieved November 5, 2011, from Resorts of the World: http://www.hotelsoftheworld.com/world/kempinski/kempinski-group.htm

Hotels of the world

Infor. (2011). www.infor.com. Retrieved nov 06, 2011, via http://www.infor.com/content/casestudies/kempinski-hotels.pdf/: costumer profile

Kempinski Hotels T

Kempinski Hotels S. A. (n. d. ). Kempinski AG Managing Board. Gathered November 15, 2011, from Kempinski Hotels: http://www.kempinski.com/en/About%20Kempinski/Pages/ManagementBoard.aspx

Kempinski Hotels T. A

Kempinski S. A. (n. d. ). About Kempinski. Gathered November 10, 2011, by Kempinski Accommodations: http://www.kempinski.com/en/About%20Kempinski/Pages/AboutKempinski.aspx

Kempinski S. A

TradeArabia Information Service. (2011, April 11). Kempinski to spread out 5 new GCC hotels by 2012. Retrieved The fall of 20, 2011, from Operate Arabia Organization News Data: http://www.tradearabia.com/news/TTN_196722.html

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